The Primary Colours logo is the most important element of our visual identity. It’s designed to communicate the state-of-the-art practices and cultural relationships among Indigenous artists, artists from settler communities, and artists of colour.
The three spheres represent Indigenous artists, artists of colour and artists from settler communities. The main objective of Primary Colours is to place Indigenous arts at the centre of the Canadian arts system. We work to:
- Generate new knowledge on the current and future state of art practices and cultural relationships among Indigenous artists, artists from settler communities, and artists of colour.
- Decentralize the Western art perspective and art history to better understand the complexity of Indigenous art forms, as well as the artworks that come from various communities of colour.
- Update the 30-year-old conversation regarding the arts, race, ethnicity, colonialism, cultural diversity, racism in the arts, etc., by proposing new frames of reference for the future.
- Recognize that artists, their art practices, and communities are at the heart of the conversation about diversity in Canada which will inevitably concern many other, recent intersecting discourses.
- Listen to multiple, sometimes dissonant, histories from across this land. Artists have the vision(s) to imagine and articulate new, future Canadas.